GUIDING PRINCIPLES

My aim is to create advantage for both end users and businesses through research-backed and targeted product design.

Informed by research, I work with cross-functional teams and regularly iterate with a continuous improvement mindset to deliver products that are user friendly, innovative and aligned with business objectives.

PROCESS FOUNDATION

The

Double Diamond

by The Design Council, UK

ONE PRACTICAL IMPLEMENTATION

https://medium.com/swlh/what-is-engineering-excellence-a8aa5a1e8dc5

FOUNDATIONS

I follow principles of design thinking, such as a divergent-convergent methodology, a user-centered iterative design process and a culture of learning and disciplined ideation.

Product Stack created the bottom graphic for an article on product development. It takes the abstract double-diamond and injects it with realism.

As part of a larger effort to improve design process integration within our product team, I presented and recommended this approach to a prior company.

This formed the basis of a customized process that significantly streamlined our workflows. I further contributed to that work by implementing the early stages from ideation to a tested prototype.

MULTIPLE DESIGN LANGUAGES

Enterprise-level platforms often target multiple persona groups with distinct roles and workflows.

The insurance platform by Dyad contained an enterprise application intended for insurance company users, B2B websites for agents and agencies, and a B2C website and mobile app for insurance consumers.

I created a new design system for the application and distinct design languages for the other two groups, catering to the specific needs of each space.

GUIDING PRINCIPLES

My aim is to create advantage for both end users and businesses through research-backed and targeted product design.

PROCESS FOUNDATIONS

I follow principles of design thinking, such as a divergent-convergent methodology, a user-centered iterative design process and a culture of learning and disciplined ideation.

The

Double Diamond

by The Design Council, UK

Product Stack created the bottom graphic for an article on product development. It takes the abstract double-diamond and injects it with realism.

ONE PRACTICAL LEAN UX/AGILE IMPLEMENTATION

https://medium.com/swlh/what-is-engineering-excellence-a8aa5a1e8dc5

As part of a larger effort to improve design process integration within our product team, I presented and recommended this approach to a prior company.

This formed the basis of a customized process that significantly streamlined our workflows. I further contributed to that work by implementing the early stages from ideation to a tested prototype.

MULTIPLE DESIGN LANGUAGES

Enterprise-level platforms often target multiple persona groups with distinct roles and workflows.

I created a new design system for the application and distinct design languages for the other two groups, catering to the specific needs of each space.

GUIDING PRINCIPLES

My aim is to create advantage for both end users and businesses through research-backed and targeted product design.

PROCESS FOUNDATIONS

I follow principles of design thinking, such as a divergent-convergent methodology, a user-centered iterative design process and a culture of learning and disciplined ideation.

Product Stack created the bottom graphic for an article on product development. It takes the abstract double-diamond and injects it with realism.

As part of a larger effort to improve design process integration within our product team, I presented and recommended this approach to a prior company.

This formed the basis of a customized process that significantly streamlined our workflows. I further contributed to that work by implementing the early stages from ideation to a tested prototype.

MULTIPLE DESIGN LANGUAGES

Enterprise-level platforms often target multiple persona groups with distinct roles and workflows.

I created a new design system for the application and distinct design languages for the other two groups, catering to the specific needs of each space.